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The 1-Day Marketing Plan

Four video tutorials will show you how to get the clients you want without social media and constant worry

1-Day Marketing Plan

How to Get The Clients You Want Without Social Media and Constant Worry
(This course is FREE to members of The Edge)

Interior designers spend far too little on the type of marketing that really fills their pipeline with quality clients...and far too much on the trivial methods that just leave them frustrated.

In this recorded webinar originally created for members of The Edge (broken into four parts for your convenience), David Shepherd introduces a radically different approach to marketing. Never presented before, you will instantly understand the unquestionable logic of this campaign.

The goal is to give you sufficient information and structure to take one day off (out of your office!) and return like a conquering hero with a marketing plan for your entire year ready to go. Then, you can get on with your design-life and stop worrying everyday about where the next clients will come from.

This innovative and proven approach to marketing stands traditional approaches on their heads. If you want to join the super-designers who work with the top pros and get the top projects, you have to understand the concepts in this course, including:

  • Why you're probably not spending nearly enough to make a difference;
  • Why you're spending time and money on the wrong things (like social media!)
  • How to identify the key influencers and partners that will lead you to the promise land
  • How to determine your precise marketing budget for the entire calendar year
  • How to "set it and forget it" in terms of your annual marketing budget
  • Why quarterly campaigns are much better than everyday worries
  • Exactly what to spend and what to send to your targeted market


Your Instructor


David Shepherd
David Shepherd

For almost thirty years, David Shepherd has taught small business strategy at two of the nation's top business schools. And for over thirteen years, he has brought this knowledge exclusively to interior design professionals. As founder of the Business of Design Conference, David hosted over 3,000 interior designers at 24 events held throughout North America. And as founder of The Best Practices Network (BPN), David facilitated the sharing of "best practices" among some 150 interior design principals, including sole practitioners. David's latest coaching network is called The Edge. To learn more, please visit www.edgemembership.com.


Class Curriculum


  Why Don't Designers Have Marketing Plans?
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days after you enroll
  If Taco Bell Knows the Lifetime Value of a Customer...Why Don't You?
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days after you enroll
  Finding Your Six
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days after you enroll
  Time to Get Away for a Day!
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  Consider Membership in The Edge
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days after you enroll

Frequently Asked Questions


What is the format of this course?
This course is a recording of a live webinar given by university professor and interior design business expert, David Shepherd, for members of The Edge. As such, certain references to events, offers, etc., may be outdated, but the content is topical and original.
Is the first video reallly free?
Absolutely! For a limited time we're letting you see actual financial statements of designers and how the 1-Day Marketing Plan can impact their business. If you like what you hear, just purchase the entire course.
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!