Your Course Objectives:
The perils of pricing often vex interior designers. Whether billing for hours or merchandise, it seems that customers today are more and more confused due to avenues for online shopping, the do-it-yourself mentality, and ever-greater cost transparency. Because of this, many designers have lost their pricing discipline, comping too many hours and reducing markups on too many items. Oftentimes they just pull number "out of the air" with no appreciation for the impact that will have on the bottom line. In this course you will learn multiple ways to increase prices and dramatically increase your bottom line.
What this Course Contains:
In this course, you will learn:
You may also submit your assignments or ask other questions of your instructor, David Shepherd, throughout the course!
For almost thirty years, David Shepherd has taught small business strategy at two of the nation's top business schools. And for over thirteen years, he has brought this knowledge exclusively to interior design professionals. As founder of the Business of Design Conference, David hosted over 3,000 interior designers at 24 events held throughout North America. And as founder of The Best Practices Network (BPN), David facilitated the sharing of "best practices" among some 150 interior design principals, including sole practitioners. David's latest coaching network is called The Edge. To learn more, please visit www.edgemembership.com.